Alex Shoer

ABS Strategy & Consulting

Strategy and fundraising support for climate, energy, and AI infrastructure companies.

I work with a small number of founders and leadership teams at a time, bringing an operator’s view from building clean energy companies since 2011.

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Alex Shoer standing in front of a wood-slat wall

Services

Turning a promising market into a working business.

Spotting where a market is going is the easy part. I help teams with the hard part: the plan, the evidence, and the capital to get there.

01

Go-to-market plans

Who to sell to first, how to reach them, and what to say. Positioning, pricing logic, channel and partnership strategy, and a plan your team can run.

02

Market intelligence

Clear answers on market size, competitors, customers, and policy. Including how FEOC rules, tariffs, and the China supply chain affect your plans.

03

Fundraising support

Sharpening the story, the deck, and the model, preparing for investor questions, and thinking through which investors fit your stage and sector.

Other needs, like partnership strategy, market entry, or a second opinion before a big decision, are welcome too. Ask.

Who I work with

Teams building the clean energy economy.

Climate startupsFounders turning a technology into a business, from first customers through the next raise.
AI infrastructureData center and AI teams working out how to get power faster, and what storage and on-site generation can do.
Renewable energy companiesDevelopers, manufacturers, and service providers entering the US market or expanding into new segments.

How it works

Two ways to work together.

AdvisoryOngoing support for founders and leadership teams: regular working sessions, a sounding board on strategy and fundraising, and introductions where they help.
ProjectsA defined piece of work with a clear scope, timeline, and deliverable, such as a go-to-market plan, a market study, or fundraising preparation.

It starts with a short call to understand what you need. If it’s a fit, I’ll follow up with a simple proposal covering scope, timing, and fees.

Background

Advice from someone who has built it.

I’ve spent fifteen years building in clean energy: co-founding three companies, helping take new technology toward market inside larger organizations, and coaching and investing in early-stage founders.

More about me →
Co-founder, GridVest, e8 Resources, and Seeder Clean Energy
Commercialization, Makani (airborne wind energy) at Google X
Go-to-market, global B2B marketing strategy at WeWork
Startup coach, Octane OC Launchpad, supported by the SBA
Venture Partner, Elevation Ventures
Certificate in Entrepreneurship, Stanford GSB (Ignite)
“I invested with Alex and Seeder after only one in person meeting as his commitment was evident.”
Shelli Trung · Proptech VC

Start a conversation

Tell me what you’re working on.

A few lines on your company, where you are, and what you need is plenty. I read every note and reply personally.

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